My canvas
William Mendoza
Who am I? I am a talented, versatile and experienced graphic designer with over 18 years of design knowledge working with many global foodservice brands, non-profit organizations and award-winning design firms. I have designed and developed CPG packaging, retail product lines, created marketing pieces and built brand identities and visual voices.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.